Course Outline "Managerial Economics in a Global Context (B 05)"

Instructor Dr. Kenrick H. Jordan, Coastal Carolina University

Course Objective

This course provides students with a solid understanding of economic decision-making approaches useful to businesses in an ever-changing global economic environment.

Course Outine

Module 1: Introduction to Managerial Economics
Module 2: The One Lesson of Business
Module 3: Benefits, Costs and Decisions
Module 4 Making Extent Decisions
Module 5: Investment Decisions
Module 6: Making Pricing Decisions
Module 7: Economies of Scale and Scope
Module 8: understanding Market and Industry Changes
Module 9: The Relationship Between Industries: The Forces Moving Us to Long Run Equilibrium
Module 10: Strategy: The Quest to Keep Profits from Eroding
Module 11: Price Discrimination
Module 12: Global Economic Trends and Developments and Their Implications for Business

Teaching Method

The course will be delivered in interactive lecture format, with active learning exercises. The language of instruction is English.

Prerequisites

Formal requirements: Full-Time students of Business Administration (M.A.) in the Faculty of Business and Social Sciences.

Content requirements: Fluency in English.

Assessment

Grades will be based on one mid-term examination worth 40 points and a final exam worth 60 points, for a total of 100. The exams will be based on the material covered in class. The format of the exams will be indicated prior to the test.

Set Book

Managerial Economics: A Problem Solving Approach, Third Edition, by Froeb, McCann, Ward and Shor.

Prüfungsanmeldung:
bis Ende 1. Halbsemester:
bis Ende 2. Halbsemester:	X
individuelle Anmeldung bis:	_________ (Datum)

Bewertung

Die Prüfungsleistung ist erbracht und ECTS-Punkte werden zuerkannt, wenn Prüfungsleistungen zu zwei verschiedenen Kurseinheiten des Gesamtmoduls bestanden worden sind.

Die Prüfungsleistung für diese Kurseinheit geht zur Hälfte in die Prüfungsleistung für das Gesamtmodul ein.