Course Outline "International Study Skills: International Marketing (B 07b)"

Lecturer:

Prof. Dr. Jerome Christia (Coastal Carolina University)

---

Objectives

Course Objectives: The chief objective of International Marketing is to develop the student's understanding of the marketing function within a global marketplace. Special attention is given to the following learning objectives:

1. Examine the scope and challenge of International Marketing in a dynamic global marketplace.
2. Examine the similarities and differences among the major cultures of the world.
3. Assess global market opportunities.
4. Develop global marketing strategies (product, price, place, and promotion).

Learning Objectives: At the completion of this course, the student should be able to:

1. Describe the macro operating environment for today’s global trade.
2. Discuss the major global organizations designed to support global trade and the purpose of each entity (such as World Trade Organization, International Monetary Fund, World Bank, and others).
3. Compare and contrast various world cultures to determine what impact, if any, cultural similarities and/or differences will have on marketing strategy.
4. Compare and contrast various business customs to determine what impact, if any, cultural similarities and/or differences will have on the conduct of business affairs and strategy.
5. Differentiate the various political systems in the world and the impact on global trade.
6. Differentiate the various economic systems in the world and the impact on global trade.
7. Illustrate the application of the marketing research process to similar and dissimilar countries and cultures.
8. Discuss the major trading blocks (EU, NAFTA, etc) in the world and the motivation for creating such trading alliances.
9. Compare and contrast market entry strategies to illustrate the advantages and disadvantages of each option.
10. Illustrate the processes used to create and market goods and services in the global marketplace.
11. Illustrate the processes used to assign prices to goods and services sold in the global marketplace.
12. Illustrate the processes used to create, maintain, and manage a channel of distribution and supply chain in the global marketplace.
13. Illustrate the processes used to develop promotional programs to communicate with stakeholders in the global marketplace.
14. Prepare students to conduct themselves as informed consumers and marketing managers in a dynamic global marketplace.

Course Description

The study of planning and conducting transactions across national borders for the purpose of satisfying a target market, including environmental factors such as law, politics, society, economy, and technology, as well as the development of international marketing strategy.

Teaching Methods

Interactive seminar discussions and activities, group projects.

Prerequisites

Formal:

Full-time student of Business Administration (M.A.) at RheinAhrCampus.

Content:

As the entire course will be taught in English, students need to be able to communicate in English (CEFR Level B2 recommended).

Exam Registration (QIS)

Prüfungsanmeldung:
bis Ende 1. Halbsemester:
bis Ende 2. Halbsemester:	X
individuelle Anmeldung bis:	(Datum)

Assessment

2 exams (40%), 4 assignments (20%), 1 final (group) project) 40%. Regular attendance and active participation required.

Textbook:

International Marketing, Cateora, Gilly, and Graham.

Note:

Please read the detailed course description is available in myStudy as it contains important information on teaching policies, course requirements and other relevant issues.

Bewertung

Die Prüfungsleistung ist erbracht und ECTS-Punkte werden zuerkannt, wenn die Prüfungsleistung zu der gewählten Kurseinheit des Gesamtmoduls bestanden worden ist. Die entsprechende Bewertung ergibt dann die Modulnote.